Spring Clean Your Database

Database. Does the word fill you with dread?

Perhaps it conjures up images of tired old shoe-boxes filled to the brim with business cards? (Which incidentally, isn't a database at all. It's a tired old shoe-box filled with potential customers).

Your database should be the platform on which you base all of your marketing communications.

  • Email marketing.
  • Social media marketing.
  • Telemarketing.
  • All of the above.

Whatever means you choose, if your database is in a poor state, so too will be your response rates. We've seen more than a few sad and sorry shoe-boxes in our time and as a result have created a master-class in getting your database looking great and performing for your business.

  1. New business - we all love it and need it. But does your database help or hinder your conversion rate?
  2. Data cleansing - out with the old and in with the new. We can help to give your database a spring-clean.
  3. Keep it legal - confused about who you can contact? We have the answers.
  4. Targeted marketing - how well are you performing at CRM. We know the tricks to make your database work harder for you.

Call us on 0845 6431 572 and ask us about the best way to maximise your contact base and minimise the fuss.

Top Tips

  • Colour-code different stakeholders in your database for easy recognition and sorting.
  • Tailor your database to your needs -organisations have differing priorities so make sure you understand what you need your database to deliver for your business.
  • Get disciplined - set aside time every week to update your database and review your list of contacts every six months to ensure they are still relevant.